Articles

Design thinking provides a framework that enables small businesses to innovate systematically and cost-effectively. By understanding their customers, defining the problem, ideating, prototyping, and testing solutions, small businesses can create products or services that satisfy their customers' needs and accelerate their growth.

Integrating AI into digital marketing is an exciting frontier with immense potential. The benefits significantly outweigh the challenges, but these should not be ignored. Businesses should adopt a balanced approach, leveraging AI's capabilities while addressing its concerns and challenges. They must invest in privacy protection, employee training, and high-quality data to maximize AI's potential in digital marketing.

AI tools are optimizing the design process in spatial design. Designers and end-users all benefit from the revolution of AI integrations. In this article, we showcase examples of this.

You can leverage ChatGPT to create user personas. However, solely relying on the tool is a big mistake. You want to follow a process incorporating data you've collected from your customers or users into ChatGPT.

AI-generated content can actually help SEO. However, like with everything AI-generated, you don't want to use it without filtering the content with your personal touch.

Figuring out how to market yourself or your product can be overwhelming. We have a simple five step process for determining the right marketing strategy for you.

You can get the best clicks on Google Ads by understanding the sales funnel, knowing what search terms are "bottom-funnel," making a list of negative keywords that would be used on search terms with a low chance of converting, and by avoiding automated settings and bid adjustments.

The best way to write good Google Ad copy is to speak to the user's needs with the fewest words possible. Keeping things simple and focusing on those needs gets more clicks.

Dismissing Google Ads recommendations can preserve your intended account strategy and maintain a good standing with Google at the same time. We suggest you don't use them.

We conducted user tests for a law firm's landing page. We found that participants responded well to authenticity, quality content, and shorter text.

Webflow is a powerful builder, but it's not for every business. It offers a lot of customization for brands that need that level of detail. However, Webflow isn't for the average business trying to get off the ground.

A value proposition is a statement about your unique competitive advantage. Once you have the concepts of a value proposition down, then you can start testing its effectiveness.

Small website changes can make a massive difference. Start by analyzing your website's navigation, calls-to-actions, and make sure you're incorporating solid, authentic social proof.

There are six primary questions you should ask when looking for an agency for your next marketing endeavor. These questions will help you vet agencies and reduce your chance of making a partnership mistake.

You can use Google Search Console to find keywords that drive a lot of your traffic. These keywords can help you come up with content ideas for your website and aid in helping you write better content overall.

We've developed a title tag formula that can help you rank better for local search results. Start by putting the most important keywords first, your location, followed by your brand keywords at the end.

A lot of law firms use their homepage for digital ads. We recommend you don't use your homepage for advertising. However, there are some exceptions when using your homepage would be okay.

Building trust through your website is crucial to your firm's online success. We have found that "walking the talk," using social proof, transparency, and showing off your awards can all help build trust with your website visitors.

Landing pages are crucial for generating business online. We have five recommendations for how you can create an effective landing page for your law firm's website.

So many websites make these common design mistakes. We'll go over the mistakes and provide examples on how to fix them so you can improve your site's overall performance.

Your law firm can spend less on PPC by honing in on your targeting, being honest with your monetary limitations, using shorter keywords, and staying away from smart (algorithmic) bidding.

How you look online matters. Think of your website as your digital store front. People will judge you and your offerings right when they walk into the figurative door.