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Henningsen Injury Lawyers are a personal injury law firm in Atlanta, Georgia. They ran Google Ads campaigns with several major Digital Marketing agencies for years. They struggled to find a provider that could produce consistent results in an extremely competitive market.
Their account drove a small number of clicks at low relevance and a high price. Less than 20% of the clicks they paid for were on in-market search terms. We partnered with Henningsen to figure out why the strategies of these large agencies were failing and develop, launch, and manage a new one.
